How To Bring Your Brand Into Your Interior Design
Think about your brand and then take a look at the design of your space. Do you use the same descriptive words to describe your space as you do for your products or services? Extending your branding into your interior space helps you and your customers to understand who you are and what makes your business unique. You don’t have to have a storefront to communicate your brand through physical space, it could be your office, patient rooms, or warehouse offices.
Collaborate and Schedule
Collaborate as early as you can with all parties involved, including architects, interior designers, and brand agencies. Keep all parties included on decision-making leads to get better ideas and a stronger project.
Budget
Define what you need to complete your project and what you want. The costs of interior design can vary greatly depending on the scope of the project, so make sure you know where have some room in your budget. Be honest with yourself about what you want and need for your space. Staying in the budget might mean compromising on some things, so know where your boundaries are. For example, if you need great acoustics, it's worth spending on wood acoustic panels, and saving somewhere else.
Brand Pillars
Brand pillars are the deep-seated truths that your brand should embrace every single day. These pillars describe your culture, and can also help to steer the art direction of your mood boards. The entire foundation of our brand relies on these pillars to be stable throughout the lifetime of the brand. For example, is your business clean, minimal, and modern, or is it fun, colorful, and energetic? You can see these sets of adjectives immediately create completely different pictures in your mind.
Interior Mood Board
A mood board is a collection of images, words, fonts, and colors that, as a collection, are meant to create a certain feeling about your brand. Creating a mood board will help you to better understand, create cohesion, and communicate your brand. You can use this board to decide on furniture choices, an accent wall, lighting fixtures, and other elements that are in line with your brand when you start exploring your design options.
Map Out A Floor Plan
A floor plan is a diagram of a room from an aerial perspective to help you to plan for furniture placement and how many people can comfortably flow through the space. It’s like a map. It shows you where you are going and how to get there. With a good floor plan, you will know the right size of furniture to buy and where to put it for maximum use and comfort.
Shop
Search for furniture pieces locally or online that align with your interior mood board and have some fun with it. Don’t forget about your budget and your floor plan. First, buy the staple pieces like paint, chairs, a couch, or an office table. What pieces do you need to buy in order for your interior space to successfully convey your brand? Be careful not to just buy things you want. Focus on things you need first.
