Buyers Will Never Believe In Your Brand If You Bore Them In These Ways
Have you ever pitched your products to clients, only to turn around and see them half asleep with disinterest? This can come as a real blow, especially if you put your whole heart into that pitch presentation. More importantly, it can quickly become a deadly issue for your business overall.
After all, even the best sales team can’t save a brand that’s branded with the term ‘boring’. It’s hardly the ideal reputation for building the excitement and buzz that your business needs to succeed. Worse, it’s a problem that can very quickly stick.
That’s why you need to take action quickly, shaking up your efforts to wake up those clients before you lose their interest altogether.
If that sounds good to you, keep on reading to find out both why you’re boring your clientele right now, and what you can do about it.
Sure Signs You’re Sending Clients to Sleep Right Now
Before we get into the nitty-gritty, let’s consider the sure signs that you’re sending clients to sleep right now. After all, not every client will turn around and tell you that your brand is boring to your face, so you may convince yourself that those drooping eyelids are all in your imagination.
Unfortunately, there’s rarely any smoke without fire – if you think your brand is boring people, it probably is. But, for the sake of clarity, let’s consider the following three signs that your current clients are on the brink of sleep-inducing boredom –
They fall asleep in your presentations (or as good as): Okay, so clients are unlikely to actually fall asleep during your pitch (or, so you would hope…), but it’s still possible they’re switching off from what you have to say in more subtle ways. A lack of engagement, or even just straying eyes and poor body language, can all be a sign that your prospective clients are switching off soon after you start talking.
They’re not asking questions: While you may breathe a sigh of relief if everyone’s hand stays down when you call for questions at the end of a product demo or pitch, this is actually a bad sign. After all, if clients were interested, they’d want to know everything there is to know about your products. If not, well…
You’re not getting sales: If all else fails, an ongoing lack of sales can also be a sign that clients are switching off from your services. After all, as well as being harmful to your company's reputation, a boring approach to branding or marketing can also simply fail to catch or retain a customer’s attention for long enough to convert.
What Are You Doing Wrong?
So, that confirms it – your brand really is one of the boring ones right now. Luckily, if you’re reading this article early enough in your business journey, there’s still plenty of time to turn things around.
Unfortunately, things have to get worse (for you) before they get better because it’s time to consider what exactly you’ve been doing wrong in the first place.
The main reasons for a boring brand reputation most commonly include –
Rubbish branding overall: Branding in itself says a lot about who your company is and what you have to offer. Get this key priority wrong, and you could quickly develop an uninspiring reputation before you or your products ever come into play. Bland brand colours, uninspiring logos, and lacklustre taglines can certainly all take their toll.
Presenting like a professor: Professors can get away with dry, stat-heavy presentations, but businesses need to do better. If your pitch deck is nothing more than an info-dumping session, you certainly can’t expect clients to remain engaged.
Failing to tailor your pitches: Blanket pitches with no niche industry info are as boring as they are irrelevant and could see clients with many other prospective products to consider very quickly turning away.
Making it all about YOU: it’s easy to focus sales pitches and presentations around YOUR products, but this way doesn’t lead to sales. After all, your clients don’t want to know how great you and your products are if those accolades ultimately hold no value for them personally.
Extraordinary Ways to Make Your Brand Great Again
If you’re currently experiencing the hard realization that your brand might be boring after all, fear not – it’s entirely possible to turn things around to make your brand great (and even exciting!) once more. Simply keep on reading to find out how!
# 1 - Be Bold With Branding
By now, you know that bland branding is boring, so don’t make this mistake! Instead, use bold colours, and logo choices that are impossible to ignore. Even something as simple as choosing an eye-catching font like Helvetica or Bodoni Moda is going to help your brand appear more interesting. It also pays to take chances with focuses like product photography which, as well as showcasing product functionality, should make a bold statement about who you are, and why you’re a fun brand to buy from.
# 2 - Put Fun at The Heart of Your Presentations
Business presentations might ultimately serve a sales function, but they should always dress that function up with fun slides, subtle stats, and great design. Scrap your info-heavy graphs and bland presentation designs in place of alternatives like the immersive, engaging, and tailored presentations offered by Hype Presentations. These are the opposite of bland, and ensure that clients are immediately more likely to sit up and pay attention. Then, you simply need to write an accompanying spoken pitch that’s every bit as engaging to become a much-coveted ‘exciting’ brand at last.
# 3 - Get Niche
Clients will never give you the time of day if you reuse the same old pitch as you try on every client. After all, you’ve clearly not made an effort, so why should they? Instead, make sure they listen to what you have to say by getting niche with each pitch you present. This doesn’t mean you entirely need to change your approach every time, but tailoring certain parts of your presentation to that client’s niche, or even having a tailored presentation for each client focus, can show that you’re paying attention and that your clients should pay attention, too.
# 4 - Centralise Client Needs
As mentioned, clients don’t want to know all about you or your product journey and are sure to fall asleep if you simply go on about development and product benefits. Instead, an interesting brand should put its client’s needs first by detailing things like well-researched industry pain points, before introducing products that can serve as knights in shining armor. This doesn’t mean you can’t talk about yourself at all, but you should always do so in terms of what you can do for the client, rather than about what they should love about you in your own right. This ensures they’re always better able to envision your product’s place within their lives, and will certainly make your brand more exciting as a result.
Conclusion
If your brand is stuck in boring no-man’s land right now, it’s easy to assume that all is lost. It’s certainly not possible to go on as you are! Luckily, there is a better way, and it might be within easier reach than you think. All you need to do is work out why you’re sending clients to sleep right now. Once you know that, you can inject a little excitement into your business using the pointers in this article.