I know I am not the only one who ended up downloading TikTok during the quarantine. I've seen the dances and the "trends" but, it was the comedy that brought me over. Read about how I realized how TikTok's algorithm is a gold mine for brands and companies. It could be useful to anyone trying to find their audience on the popular platform.

How can influencers and brands take advantage of this platform?

Times are tough but you are tougher! Here are 3 easy ways to keep your brand relevant and growing while combatting the coronavirus.

So, how have big companies pivoted their advertisements to appeal to the overwhelmed Corona-age consumer? They’ve become way more cautious, focused on soothing our fears, and even offered up quite a few good deals.

The Economic Impact Payment checks due to COVID-19 began arriving in Americans` bank accounts on Wednesday, April 15th - a coincidence many could not help noticing.

Smaller beauty brands have seen a huge boom in demand for their products. The reason? Viral videos on TikTok. The faces in these videos are not from the influencers who appear all over social media already - they're from people like yourself.

In the age of tech, it’s even harder to disconnect from clients. Freelancers especially find themselves tied to projects non-stop. Here’s an approach to scheduling time.

Navigating the ever-changing social media platforms and their trends can be a headache. What’s really behind Instagram’s algorithm?

We’re taking you behind the scenes to show you what goes into the social strategies we create for our clients.

Everyone says that the money is in the list. What list are they talking about? Your email list of course. But a lot of people think that you need to have thousands of subscribers to actually make any money.

When you're crafting the perfect email, sometimes the subject line is the hardest part to complete.

You have the client interest, but how do you close the deal? Learn the steps to tackle discovery calls for new clients.

Everyone says that the money is in the list. What list are they talking about? Your email list of course.

Whether you are a coach, web designer, VA, consultant, photographer, or stylist, having a client agreement in place that has all of the following terms in writing goes a LONG way in protect your business

These are 5 of my go-to apps when it comes to staying on top of business.