There are specific steps you must take to ensure the long-term success of your retail store, whether you're creating a conventional brick-and-mortar store or developing an online store.

Traditional marketing is often seen as a relic of the past, especially when the world seems to run on digital marketing, but look around you. You'll see that traditional marketing is very much a popular marketing method, even in the digital age.

Trust is possibly the most vital element of e-commerce in the modern world. With most internet users being well aware of the scams and other negative behavior found online, it can be hard to ensure that customers feel comfortable handing over their hard-earned money when you are offering products.

Promoting your business has never been easier. You don’t need a huge marketing department or budget to get your name out there. Options for smaller companies are plentiful and cost-effective; you just need to know where to look. Here are a few ideas to help you promote your business.

Are you worried about whistleblowing? Or unsure where you stand if you have to report something your employer has done? Our handy guide to whistleblowing is here to help.

As a business owner, it is fair to say that your employees are one of, if not the, best assets you have at your disposal. That’s why you need to do everything you can to ensure that you hire the best possible people for every role.

If you want your brand to be successful, you don’t just need people to recognize it or even like it, you need them to fall head and shoulders in love with it, and here are some simple things that can help you do that.

As a business owner, it is vital that you are aware of different trends and changes to the market and the world as a whole. Here are some of the changes that could impact your business and are just over the horizon.

What sets your business apart in today's world isn't the quality of your goods and services or how much you spend on marketing but your brand. In the current business climate, perception is everything.

If you want to reach your target audience, then you need to not only understand the niche you are in but how best to market within your particular box. If you can do that, then you will reach more people, increase engagement with your brand, and hopefully make a lot more sales.

Our personal branding is something that we cannot overlook. When we are trying to cultivate a powerful personal image, whether it is to get the job we want, or to promote our business, how we are perceived is everything, but it is also about making sure that you stay true to yourself. What does it take to give yourself a personal branding makeover?

It can be hard to be taken seriously at work for all kinds of reasons. Perhaps you are or look, young, are new to the industry or are a woman working in a male-dominated industry. If you’re going to confidently deal with clients and customers, you need to be taken seriously.

When you are designing a new office space, how much thought do you put into signage? It’s not something that people really consider and most of the time, signs are used as a basic functional item to direct people around the building and nothing more.

You are responsible for everything, and it can feel like the mountain of work never truly stops. Even if you are generally capable of managing your stress, there is always the risk that you become too overwhelmed to deal with anything, and this could cause issues

We all want to succeed at business but behind the success comes education regarding finances. Although there is no substitute for practical experience in the field, there are plenty of other areas that are worth learning and recommended in order to strengthen the business and expand the circle of customers.

Connecting with your customers is a key aspect of successful business, as you must stay in touch with those who support your brand to keep them in the loop and ensure they remain loyal.

Many businesses predominantly look outwards, and whether we are trying to attract more customers or boost our marketing prowess, we overlook specific components that are closer to home. When we are forever looking outwards, we may be turning a blind eye to the common threats from within.

The food manufacturing industry is a good area to get into because it’s relatively stable. Everybody needs to eat, and new food brands are developing all the time, so manufacturing companies have a steady stream of business. However, there are a lot of specific challenges that companies in this industry have to face and if you are planning on setting up your own, you need to be prepared for them.

If you’re seeing a lot of traffic to your website or high interest in your brand, but low levels of sales then there’s an issue with conversions in your business model. Low conversions simply mean that you’re not getting enough customers to sign on the dotted line.

If you’re running a business, you know that missing calls and emails can be the difference between success and losing out on possibly high-profit customers. With that in mind, it’s vital that you - as a business owner - are reachable no matter where you are.