Exclusive: 3pi Positive + the International Activewear Brand with New Look at Fitness
Ivana Velickovic was born on October 2, 1992 In Skopje. Finish in High School Josip Broz Tito (2008-2011) - International Graduation. During her education and friendships, she got the nickname 3 pi which today lies in its brand name 3pi Positive.
After graduating taken by her creativity and desire of youth to be a fashion designer, she independently showcased a collection titled "Clothes as Medium" in 2011. Inspired by the colors of the spectrum. Showing handmade decorate clothing pieces, where she presented her vision. The collection consisted of 27 creations using clothes from her closet, the outcome was scarves and some trendy creations.
There were many ideas collected from the closets of her mother and grandmother. Considering that the old clothes can not bear to do something new and modern. She experimented with the cutting of damaged parts and changing tainted patents, Ivana created 40 new modern creations. Creations disguised in new, interesting and stylish pieces. The collection was called Metamorphosis because the clothes previously appeared in another form. Bearing in mind that today's youth prefers to wear so-called second hand or thrifted clothes; consideration that such garments never die. Fashion is back and transformed through time.
Desiring to perfect her knowledge, Ivana completed a courses for fashion design at the University of EuroBalkan in 2012. Motivated by new experience she began implementation of her first official collection "Unique Style". The collection is designed for girls who love sports along with everyday style, seasoned with elegance and uniqueness. The collection consists of unique overalls and dresses made of cotton knitwear including geometric shapes associated with the old pattern - embroidery. The collections adorned with accessories as well unique gloves decorated with embroidery, ornaments on feet and handmade earrings.
Guided by "Fashion is everywhere, you just have to see. Fashion is in the sky, in the street. It has to do with ideas, the way we live, what is happening to us." The collection was divided into two parts. The first part consists of 20 overalls featuring strong and dominant color combinations, but everywhere present is the color black that gives strength and elegance of the models themselves. The second part consists of 8 dresses with their dominant colors completes the strength, vitality and uniqueness of the collection.
After designing and crafting the collection "Unique Style", Ivana decided to create pieces designed for young women. The collection is vintage style inspired by the past, reminiscent of the retro style intertwined with a modern and contemporary spirit. While creating a collection consisting of 23 pieces, she kept in mind the silhouette of the woman wanting to emphasize sex appeal. Modern, cocktail dresses and skirts with revealing legs, not vulgar, but as a way to feel more comfortable with sex appeal. Since everyone has a different idea of is style made shirts bare shoulders, in short and long sleeves.
Motivated by fashion years through combined with Carnero, Russian collars and various kinds of strengths, combined with woven tapes and modernistic details. It's target audience is young girls decided to use a combination of gentle material- transparent georgette, lace, pleated through which you can point out a woman's sex appeal. As well as materials with different design. The collection used simple colors, white and black as a basic cream and dark blue, and orange collar placed as refreshments between the different creations. For this collection the chosen hairstyle of classic style in a braid, which is in line with the designs, and has the history and concept of elegance and femininity.
Self Written by Ivana Velickovic, Designer or 3pi Positive