Kerby Jean-Raymond has been transparent about his process. He has been vocal about what he wants to do and when he wants to do it. He told WWD at the CEO Summit last October that he will have a show when he has something to say.
The founder and designer of New York City-based fashion brand Pyer Moss will hold drive-in premieres for his film, “American, Also”, following social distancing and lockdown requirements. More details on the event and locations will be revealed this summer.
The film, which has been two years in the making, follows Jean-Raymond and his team, partners and collaborators producing the Pyer Moss runway show in September 2019 at Kings Theatre in Flatbush, Brooklyn. The show was significant for its location — Jean-Raymond’s home neighborhood — as well as its venue, which has been said to be unsuitable for black people. The trailer begins with a clip of Matt Lauer saying neighborhoods are still segregated and that when black people move to affluent neighborhoods, “The result is ‘white flight.’”
What follows is a behind-the-scenes look at the show’s production with models in hair and makeup, the band rehearsing and voiceovers from Jean-Raymond. He recalled a conversation with an editor in the trailer, who said, ‘You know, I’m not coming to any more of your shows. They’re just so negative.’ And I was like, ‘You can’t see that this is for us? This is for us to see us.’”
The film explores what went into the show’s production, which serves as a backdrop to the greater discussion of the black experience in America. Jean-Raymond said, “It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection — we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years. This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool.”
The series itself highlights black people In American culture, the first of which centered around the cowboy, initially a derogatory word used for black people who herded cattle that debuted at Spring Studios in February 2018. The next, an ode to the black family, debuted in September 2018 at Weeksville Heritage Center in Brooklyn, one of the United States’ first free black communities.
The third installment, at Kings Theatre, is about Sister Rosetta Tharpe, the matriarch and pioneer of rock ‘n’ roll music. Jean-Raymond is premiering “American, Also” during the lockdown as a way to bring the community and New York City together, and also to engage with his fans. It will also be available to the public.
Report: Amanda T. Lou
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.