Milano Fashion Week Digital to Stream Mid July
Fashion week, or otherwise known as the biggest events the fashion industry has to offer, are essential for designers, models, and anyone trying to get their name known in this business. But, how do these events take place while the world is experiencing a global pandemic? Can they even happen?
The answer is yes, and Milan is taking the initial steps in throwing their first ever virtual fashion week. Camera Nazionale della Mode Italiana is the organization to thank for creating and developing a plan to distribute a flawless Milan Fashion week mens.
As Milan showcases their Italian designers from July 14-17, the world will get to experience the magic that is fashion week. With the fashion capital of the world allowing its most creative and brilliant designers to explore new opportunities through a digital format, the market growth only expands. Of course, the events are made to allow creativity and self expression to flourish first and foremost, but these digital fashion shows have the potential to broaden markets for designers. Shanghai and Helsinki’s virtual fashion weeks proved to be of huge successes with millions of viewers attending the livestream. Milano Fashion Week Digital, the official name of the event, should have the same appeal.
Milano Fashion Week Digital will display designers newest collections for men’s 2021 spring/summer and men’s/women’s pre-collections for spring, as well as host panels and let viewers take a (virtual) look inside their showrooms. There will even be live performances, so this is a perfect spot for everyone. The designers will have free range for creativity, and anywhere up to 15 minutes designated for their lines.
While it may not be the future of fashion, it’s a great addition to the business. London is said to be premiering their version in the beginning of June.
As of right now, the women’s fashion week in Milan is still set to premiere in late September, and hopefully in an “in person” format.
Report: Kaitlin Gallagher
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.